Business intelligence

Business Intelligence (BI) is used to refer both human intelligence applied in business activities and artificial intelligence. Business intelligence involves application of human intelligence for solving various business problems. It includes techniques used for gathering, enabling access to and examining data for helping organizations make prudent business decisions.

Business Intelligence (BI) indicates having a comprehensive knowledge of factors that affect business. It is important for every organization to have an in-depth knowledge about their customers, competitors, business partners, business environment, internal administrations and other factors affecting their business. Business intelligence facilitates good business decisions. Many people confuse business intelligence with competitive intelligence. But competitive intelligence is a separate discipline of business. Business intelligence provides the knowledge required to make an informed decision for organizations. It is considered as a source of competitive advantage. Business intelligence should be gathered carefully and used proactively. As a result, decisions benefiting an organization can be taken.

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